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Archive for the ‘Superfandom’ Category

A couple notes in Wired from Superfandom
When does a loyal consumer become a dedicated fan? Zoe Fraade-Blanar and Aaron M Glazer, authors and founders of US toy firm Squishable, have the answers. Here’s some snippets of advice from their book Superfandom.

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An article I did over at the Daily Beast
I like the BBC show Sherlock. I mean, I really really like it. I shame acquaintances I have no business in shaming for refusing to watch. I have deeply personal feelings about Benedict Cumberbatch. I lurk on the Reddit forum. I wear the tee. But I didn’t wear it last year, and there’s a decent chance that I’ll have lost interest by this time next year.

Moffat’s lovable sociopath was the sweet escapism that recently got me through a long, tedious project; watching the episodes over and over when I couldn’t type even one more word. For that, it has earned my completely sincere and heartfelt—but probably temporary—loyalty.

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Fans offering notepads for celebrity’s signature behind barrier

An Article I wrote over at Huffington Post
We’re often asked if fandom is just a form of marketing. In a way, yes. At the heart of almost every fan object, these centers of emotion and love that arise from pop culture, lies a commercial product. A thing that can be exchanged for money. It might be a product, an experience, a ticket, or the advertising value of our eyeballs as we watch our favorite YouTube channel. In fact, another definition of fandom is ‘externally-generated branding’.

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