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Archive for May, 2017

A couple notes in Wired from Superfandom
When does a loyal consumer become a dedicated fan? Zoe Fraade-Blanar and Aaron M Glazer, authors and founders of US toy firm Squishable, have the answers. Here’s some snippets of advice from their book Superfandom.

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An article I did over at the Daily Beast
I like the BBC show Sherlock. I mean, I really really like it. I shame acquaintances I have no business in shaming for refusing to watch. I have deeply personal feelings about Benedict Cumberbatch. I lurk on the Reddit forum. I wear the tee. But I didn’t wear it last year, and there’s a decent chance that I’ll have lost interest by this time next year.

Moffat’s lovable sociopath was the sweet escapism that recently got me through a long, tedious project; watching the episodes over and over when I couldn’t type even one more word. For that, it has earned my completely sincere and heartfelt—but probably temporary—loyalty.

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An article I did over at Quartz
May the Fourth be with you! Today is Star Wars Day, the fan-created international celebration of all things Jedi. (Fans of the Dark Side will have their turn tomorrow with their own day, “Revenge of the Fifth.”)

The pun-based holiday is only a few years old, but its vast fandom has already embraced the date with their own Star Wars-themed parties, movie showings, and contests. On the corporate side, Disney stores are hosting Star Wars ceremonies, storytimes, and droid-drawing tutorials, and the Star Wars website would like you to celebrate with some blue-milk lattes straight from Aunt Beru’s kitchen on Tatooine.

And, of course, there will be discounts on various Star Wars-themed merchandise, game access, and paraphernalia.

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